Transparency is key. And genuine buyers like D Gold perform a free, non destructive purity test on the spot in front of you with the use of leading edge XRF (x-ray-fluorescence) machines. They will display the live gold rate to you and make their valuation process clear – no hidden charges.

Check their process. A real buyer is going to have a simple process that looks something like this: they’re going to weigh your gold, check to see how pure it is and then make an offer. It should all be carried out in the open, at their counter.

Look for a physical presence. Companies have a solid physical office or store.

Verify their reviews. Go through online reviews in portals like Google and Justdial to find out customer satisfaction, and opinions on service, transparency and pricing.

Have a Good Reputation. Look for a buyer with positive customer reviews and a long-standing business presence. A place like D Gold Buyers, for instance, is noted for its transparent process and use of XRF technology.